Alice Zhang

The amount of mental health content on platforms like TikTok is increasing at a steep rate and more people are using the content as a source of information and support. However, there are no clear mechanisms for identifying different kinds of mental health content or for users to indicate content preferences. We present the preliminary exploration of features related to clinical and pragmatic mental health content. Our findings provide opportunities for future advancements in moderating mental health content and personalization for users’ interaction with such content.