Improving Communication Methods for the Minnesota Gophers Football Video Department
We worked with the Gopher Football Organization’s video department to provide innovative solutions to the key organizational problems of hiring/retention strategies, scheduling, and communication. Within the video department, communication between leadership and student workers is lackluster. Ineffective communication in this department affects several factors, including hiring/retention and scheduling. Overall, effective communication within a team is sometimes difficult to achieve, so the main purpose of this project will be to research several methods to improve communication in any way. We conducted a thorough literature search on the subtopics: Hiring/retention strategies, HR methods, vertical/horizontal/transformational/transactional/servant leadership styles, mass communication vs. organizational, communication channels within organizations, and related technologies. We will provide recommendations to our organization based on the research above, where our main solutions will relate to process and product innovations. These findings will be important to our organization and potentially other organizations because it can assist in changing the forms of communication within the workplace.